(PRESS RELEASE) DOVER, NJ — Casio America, Inc. introduces a new PRO TREK timepiece in collaboration with global lifestyle brand, Pendleton. The new PRG601PE-5 showcases both brands’ commitment to creating a sustainable, high-quality product.
“This collaboration celebrates both brands’ passion for the outdoors and commitment to sustainability,” said Tadashi Shibuya, vice president of Casio’s Timepiece Division. “We are proud to partner with a like-minded brand like Pendleton to create an eco-friendly, stylish PRO TREK that still keeps durability and ethos of “One with Nature” at its core.”
Designed with eco-friendly bio-based resins for the case & case back as well as a band made from recycled PET cloth materials that are derived from plastic bottles, the PRG601PE-5 is well-suited for outdoor enthusiasts and environmentalists alike. The timepiece is outfitted with a uniquely patterned band that effortlessly brings together four of Pendleton’s iconic textile patterns; Pilot Rock, Wyeth Trail, Canyonlands, and Tucson. The unique patterns and colors were designed to represent land, water, mountains, and sky. A special collaboration logo is also featured on the case back. Its watch dial features a watermarked pattern and a mountain-shaped sub-dial hand, paying homage to PRO TREK and Pendleton’s love of the outdoors. The PRG601PE-5 case also features a new charcoal grey color which was developed specifically for this model. The model comes with specially designed packaging, including a Pendleton Eco-Wise Wool® pouch to hold the watch and a hinged paper box that matches the pattern on the watch band.
“Sustainability is one of Pendleton’s core values, and we couldn’t be more excited to partner with Casio on the PRG601PE-5,” said Peter Bishop, EVP of Design and Merchandising at Pendleton. “The new PRO TREK timepiece features a band with a new twist on four well-known Pendleton patterns.”
Delivering on outdoor utility, the PRG601PE-5 is equipped with Casio’s Triple Sensor technology (digital compass, barometer/altimeter, thermometer) and Tough Solar, which effectively converts light from the sun, fluorescent lamps, and other sources to power the watch. This feature eliminates the need to regularly replace the battery, thereby further reducing environmental impact. For optimum readability, the design features wide bar indexes and multi-color secondhand to check the time, direction, and other indicators at a glance. It also features slits on the band above and below the dial that serve as guides to aid in compass bearing indicated by the second hand and digital display.
Additional features include water resistance up to 100 meters, full auto double LED light, five daily alarms, World Time (29-City + UTC), and more. The PRO TREK PRG601PE-5 is available now for preorder for $400 here.
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For additional information on Casio’s PRO TREK collection of timepieces, visit here.
