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A QUESTION WE frequently get is “Are Facebook users declining? The short answer is yes. In particular those under 25 who only represent about 15% of active users. But before you pull the fire alarm, it’s still the most used social media platform out there. So, let’s look at some exciting developments and how they could impact the next evolution of digital marketing.

As vice-president of Fruchtman Marketing, Shane O’Neill oversees the company’s digital and web efforts. He is a frequent speaker and writer about digital strategy and insight on proper methods to successfully build an online presence. His quality-over-quantity approach often highlights the pitfalls of non-strategic digital marketing efforts.

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With Meta (formally Facebook) unveiling its “all in” approach to the Metaverse, it’s time to start preparing for what’s next. As many were, and some still are, late to the digital marketing game, we’ll dive into what the Metaverse is and how new personal ad experiences could become commonplace in the next 3-5 years.

As vice-president of Fruchtman Marketing, Shane O’Neill oversees the company’s digital and web efforts. He is a frequent speaker and writer about digital strategy and insight on proper methods to successfully build an online presence. His quality-over-quantity approach often highlights the pitfalls of non-strategic digital marketing efforts.

The post The Metaverse and the Future of Marketing appeared first on INSTOREMAG.COM.

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Just about every business is in the social media game now and most are failing to use their social media channels even in a moderately successful way. Instagram is one of the top social channels you can incorporate into your marketing mix. Yet, it’s much different than Facebook, so stop treating it that way. It’s time to throw away the excuses and re-energize your staff and your perspective. It’s time to unlock your Instagram Lifestyle!

As vice-president of Fruchtman Marketing, Shane O’Neill oversees the company’s digital and web efforts. He is a frequent speaker and writer about digital strategy and insight on proper methods to successfully build an online presence. His quality-over-quantity approach often highlights the pitfalls of non-strategic digital marketing efforts.

The post Podcast: What’s Your Instagram Lifestyle? appeared first on INSTOREMAG.COM.

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IN THE DEBUT EPISODE of his new podcast, “Keepin’ It Real”, Shane O’Neill of Fruchtman Marketing asks one of the most important, and overlooked, questions about digital marketing for jewelry stores.

For the past decade, jewelers have been talking about how digital marketing and the move to online has changed how businesses market themselves … but what about how this technology should be changing how the jewelry salesperson works?

Marketing, specifically digital marketing, is very sophisticated and unless you have in-house people who are well trained, even certified, in things like paid search, SEO, Facebook advertising, etc., you will likely be better off leaving those efforts to professionals. However, any agency you work with should or will need various assets to help them do their job more effectively and the people on your team should be the go-to source.

As vice-president of Fruchtman Marketing, Shane O’Neill oversees the company’s digital and web efforts. He is a frequent speaker and writer about digital strategy and insight on proper methods to successfully build an online presence. His quality-over-quantity approach often highlights the pitfalls of non-strategic digital marketing efforts.

The post Podcast: Shane O’Neill Tackles Overlooked Issues of Digital Marketing for Jewelry Stores appeared first on INSTOREMAG.COM.

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IN THE SECOND EPISODE of his “Keepin’ It Real” podcast, Shane O’Neill of Fruchtman Marketing is joined by Daniel Gordon, one of independent jewelry retail’s biggest, and longest-running, proponents of digital marketing.

The discussion: Social and digital marketing has changed more than just how retail jewelers market themselves, it’s changed how we communicate. So, why then are so many salespeople still selling the way they always have? Gordon’s passion for digital and social marketing changed not only how he marketed as a jeweler, but how he connects to his customers.

The post Podcast: How Jewelry Salespeople Must Change to Market Digitally [With Guest Daniel Gordon] appeared first on INSTOREMAG.COM.