Over the Counter

Podcast: When a Planned Purchase is a Style Mistake, Honesty Always Pays

Honestly help your clients to determine what looks good … and what doesn’t.

Published

4 years ago

October 14, 2019

Kyle Bullock

Or listen on your favorite podcasting platform with our RSS link.

SOMETIMES THE JEWELRY customers most want, or have even dreamed about for years, simply isn’t right for them. Owing to our professional expertise, many jewelers know when this is the case. But, as often as not, customers don’t.

Whether it’s a hue that doesn’t match a woman’s coloring, a design too gaudy for her personality, or a gemstone too large or small for the wearer’s proportions, jewelers can typically sense when something is or isn’t right for a client. Of course, no jeweler ever enjoys telling someone that the item they covet will make them look awful.

However, when you’re seeking to create lifetime customers, it pays to be honest — albeit as tactfully as you can.

In this episode of Over the Counter, host Kyle Bullock, owner of Bullock’s Jewelry in Roswell, NM, tells the story of Denise Oros of Linnea Jewelers in LaGrange, IL, and what Denise did when a customer entered her store and asked for a very expensive item that simply wasn’t right for her.

Enjoy the episode.

SPECIAL OFFER: Here’s a special offer that fans of Over the Counter and the velvet voice of Kyle Bullock won’t want to miss. The author recently released a new book called Mister Christmas, described as “the story of a white-collar loser who has his life turned around when a mysterious stranger offers him a job creating a real-life Santa’s toy factory”.

For listeners of this podcast, Kyle is offering the audiobook version of Mister Christmas for only $3. To get the deal, go to misterchristmasbook.com to order, then use promo code “OTC” at checkout.

click to Comment(Comment)

Up Next

Podcast: After Tragedy, One Young Woman Turns Her Grief Into Beauty

Don't Miss

Podcast: Making the World a Better Place in Steps Both Big and Small

Kyle Bullock

Kyle Bullock is a fourth-generation jeweler who manages Bullock's Jewelry in Roswell, NM. He is also a best selling author, speaker and performer, and small business coach. To contact him, email him at KyleRBullock@gmail.com.

Choose the Easy Way to Retire with Wilkerson

After 47 years in business, Jim Saylor, owner of Jim Saylor Jewelers in Kapa’a, Hawaii, knew retiring successfully meant holding a going-out-of-business sale. He also knew he needed help to do it right. He chose Wilkerson. “I’ve heard a lot of different names of companies that do this type of thing,” says Saylor. “Wilkerson’s always seems to be in the forefront.” Saylor says the Wilkerson folks really cared about the success of the sale, making the next phase of his life a lot easier. “I’d recommend Wilkerson to anybody contemplating a change,” he says. “They are true experts.”