Sponsored Content - INSTOREMAG.COM https://instoremag.com/sponsored-content/ News and advice for American jewelry store owners Tue, 15 Aug 2023 04:18:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.3 Choose the Easy Way to Retire with Wilkerson https://instoremag.com/choose-the-easy-way-to-retire-with-wilkerson/ https://instoremag.com/choose-the-easy-way-to-retire-with-wilkerson/#respond Tue, 15 Aug 2023 04:00:57 +0000 https://instoremag.com/?p=97775 Wilkerson Testimonials | Jim Saylor Jewelers Choose the Easy Way to Retire with Wilkerson. After 47 years in business, Jim Saylor, owner of Jim Saylor Jewelers in Kapa’a, Hawaii, knew retiring successfully meant holding a going-out-of-business sale. He also knew he needed help to do it right. He chose Wilkerson. “I’ve heard a lot of […]

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Wilkerson Testimonials | Jim Saylor Jewelers

Choose the Easy Way to Retire with Wilkerson.

After 47 years in business, Jim Saylor, owner of Jim Saylor Jewelers in Kapa’a, Hawaii, knew retiring successfully meant holding a going-out-of-business sale. He also knew he needed help to do it right. He chose Wilkerson. “I’ve heard a lot of different names of companies that do this type of thing,” says Saylor. “Wilkerson’s always seems to be in the forefront.” Saylor says the Wilkerson folks really cared about the success of the sale, making the next phase of his life a lot easier. “I’d recommend Wilkerson to anybody contemplating a change,” he says. “They are true experts.”

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]]> https://instoremag.com/choose-the-easy-way-to-retire-with-wilkerson/feed/ 0 Maximize Profitability, Move Merchandise and Save Time with Wilkerson https://instoremag.com/maximize-profitability-move-merchandise-and-save-time-with-wilkerson/ https://instoremag.com/maximize-profitability-move-merchandise-and-save-time-with-wilkerson/#respond Tue, 25 Jul 2023 04:00:06 +0000 https://instoremag.com/?p=97185 Wilkerson Testimonials | Confer’s Jewelers Maximize Profitability, Move Merchandise and Save Time with Wilkerson. Not every sale Wilkerson manages is for a business that’s closing. Some of the company’s most successful sales are designed to move merchandise for a special occasion or even a relocation. When Monteca and Dan Beisel, owners of Confer’s Jewelers in […]

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Wilkerson Testimonials | Confer’s Jewelers

Maximize Profitability, Move Merchandise and Save Time with Wilkerson.

Not every sale Wilkerson manages is for a business that’s closing. Some of the company’s most successful sales are designed to move merchandise for a special occasion or even a relocation. When Monteca and Dan Beisel, owners of Confer’s Jewelers in Bellefonte, Penn., decided to lighten their inventory in preparation for a move, they knew they needed professional help, so they called Wilkerson. They loved their sales consultants and the profits they helped to generate. “I’m so glad we didn’t do it ourselves,” says Monteca. “Because we wouldn’t have had the profitability.” Were they satisfied with the results? Indeed they were, says Monteca. “We’ve already recommended Wilkerson to our friends.”

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]]> https://instoremag.com/maximize-profitability-move-merchandise-and-save-time-with-wilkerson/feed/ 0 It Was Time to Make a Decision. It Was Time to Call Wilkerson. https://instoremag.com/it-was-time-to-make-a-decision-it-was-time-to-call-wilkerson/ https://instoremag.com/it-was-time-to-make-a-decision-it-was-time-to-call-wilkerson/#respond Tue, 27 Jun 2023 04:00:35 +0000 https://instoremag.com/?p=96167 Wilkerson Testimonials | Robin James Jewelers It Was Time to Make a Decision. It Was Time to Call Wilkerson. Except for a few years when he worked as an accountant, Jim Schwartz has always been a jeweler. He grew up in the business and after “counting beans” for a few years, he and his wife, […]

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Wilkerson Testimonials | Robin James Jewelers

It Was Time to Make a Decision. It Was Time to Call Wilkerson.

Except for a few years when he worked as an accountant, Jim Schwartz has always been a jeweler. He grew up in the business and after “counting beans” for a few years, he and his wife, Robin, opened Robin James Jewelers in Cincinnati, Ohio. “We were coming to a stage in our life where we knew we have to make a decision,” says Jim Schwartz. He and Robin wanted to do it right, so they called Wilkerson. The best surprise (besides surpassing sales goals)? “The workers and associations really care about helping us move out own inventory out of the store first. It was very important to us.”

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]]> https://instoremag.com/it-was-time-to-make-a-decision-it-was-time-to-call-wilkerson/feed/ 0 GCAL by Sarine: The Future of Diamond Grading Has Arrived https://instoremag.com/gcal-by-sarine-the-future-of-diamond-grading-has-arrived/ https://instoremag.com/gcal-by-sarine-the-future-of-diamond-grading-has-arrived/#respond Thu, 15 Jun 2023 04:00:31 +0000 https://instoremag.com/?p=94962   This month Sarine, the world’s diamond technology leader, acquired a majority stake in GCAL, the New York-based diamond grading lab. GCAL which is now part of the Sarine group, will soon start issuing diamond certificates powered by Sarine AI grading under the new GCAL by Sarine brand. We interviewed Sarine CEO David Block on […]

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This month Sarine, the world’s diamond technology leader, acquired a majority stake in GCAL, the New York-based diamond grading lab. GCAL which is now part of the Sarine group, will soon start issuing diamond certificates powered by Sarine AI grading under the new GCAL by Sarine brand. We interviewed Sarine CEO David Block on the new GCAL by Sarine brand and his vision for the future of diamond grading.

How does your acquisition of GCAL fit into your vision of AI-powered grading?

DAVID BLOCK: GCAL is a very highly respected lab with top quality diamond grading. GCAL never expanded beyond a single location as it is extremely difficult to control consistency and quality when having multiple grading labs in different locations. Sarine AI-based grading technology solves this issue, enabling us to maintain the quality and consistency of GCAL while expanding the grading capabilities beyond a single location. We will have the capability to scale up by implementing our AI grading technology at the source, where the manufacturing is done, and capture most of the grading data which GCAL graders will audit and issue the report. So, the combined capabilities of Sarine and GCAL provide us the ability to expand much faster in the U.S. market and enables GCAL to grow in a way that was never possible before. Going forward we will set up tens or even hundreds of virtual grading labs in all the manufacturing centers around the world.

David Block, CEO, Sarine

What does this mean for Diamond Journey, Sarine’s diamond traceability report?

DB: The importance of traceability has been increasing dramatically over the past year. As part of the acquisition, we will be offering our leading Diamond Journey traceability reports as part of GCAL by Sarine services. This will be one of the first new services and report types that GCAL by Sarine will offer. Over time additional services and reports will be added to our portfolio that combine the best of both GCAL’s leading gemological capabilities and Sarine’s cutting-edge technologies.

One of the things that distinguishes GCAL from other labs is their guarantee. Can we expect to see that continue?

DB: One of the things that attracted us to GCAL is the quality of the grading, the quality of the leadership, the quality of the people and the quality of the customer service. The guarantee is an integral part of that high-level service. And there’s no doubt that we will keep that. We think it will actually become even easier to stand behind because we have the added benefit of technology, which as we know, is even more accurate and consistent than even the best manual grading.

GCAL has been very active in providing certs for lab-grown diamonds. Is that something that you will continue?

DB: As long as there is a need from the retailer and the consumer, grading lab-grown diamonds will be part of the portfolio along with natural diamonds. Technology can help solve the challenge of grading lab-grown diamonds cost effectively due to the lower value of lab-grown diamonds. In addition, using technology to grade also fits the narrative of lab-grown diamonds very well: grown by technology, graded by technology.

How will this new GCAL by Sarine partnership benefit retailers?

DB: The existing GCAL team will continue managing the new company. On top of that, we’ll be adding Sarine’s technological capabilities. As a technology company, we have a lot of advanced capabilities for digital solutions. Retailers will be getting all the benefits of the GCAL lab they already know and trust, combined with Sarine’s leading grading and other technologies. Sarine is also leading the way in digital interactive reports which can create a digital presentation that really engages the consumer in the retail store rather than the dry printed reports provided by most labs.

What can retailers expect next?

DB: For anyone interested, will have a sneak peek at JCK Las Vegas where we will be demonstrating our AI Grading technologies live by invitation only. So, to understand the future of grading, stop by the GCAL by Sarine booth L2-04.

 

Discover the future of diamond grading at
sarine.com and gcalusa.com.

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]]> https://instoremag.com/gcal-by-sarine-the-future-of-diamond-grading-has-arrived/feed/ 0 Time for More “Me Time”? Time to Call Wilkerson https://instoremag.com/time-for-more-me-time-time-to-call-wilkerson/ https://instoremag.com/time-for-more-me-time-time-to-call-wilkerson/#respond Tue, 30 May 2023 04:00:56 +0000 https://instoremag.com/?p=94204 Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire.

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Wilkerson Testimonials | White’s & Co. Jewelry

Time for More “Me Time”? Time to Call Wilkerson.

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”

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]]> https://instoremag.com/time-for-more-me-time-time-to-call-wilkerson/feed/ 0 The JYE Luxury Collection https://instoremag.com/the-jye-luxury-collection/ https://instoremag.com/the-jye-luxury-collection/#respond Mon, 15 May 2023 04:00:00 +0000 https://instoremag.com/?p=94018   Q: What inspires your designs? A: I have a true affinity for nature, from flowers in the garden or growing wild to rugged mountains. I am also an avid traveler, and I am inspired by the different cultures I encounter — as well as the area’s architecture and scenery. I take all of this […]

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Q: What inspires your designs?

A: I have a true affinity for nature, from flowers in the garden or growing wild to rugged mountains. I am also an avid traveler, and I am inspired by the different cultures I encounter — as well as the area’s architecture and scenery. I take all of this in and then begin to sketch. I develop a stylized look for each collection. For example, when I create flowers such as my “Calla Lily” designs, I take everything from the slight tilt of the petals to the shape of the flower stem into consideration and then I add the final touches, such as a brushed finish and diamond accents. This all culminates into a luxurious high-end jewelry look. I do this with all the designs for Jye.

THREE WORDS THAT SUM UP THE JYE DESIGN PHILOSOPHY:
Distinctive. Alluring. Extraordinary.
YEAR FOUNDED:
1983
GEMSTONES USED:
Diamonds and precious gemstones: rubies, sapphires, emeralds and jade
METALS USED:
Platinum, 18K gold and palladium
JEWELRY TYPES:
Bridal and High-end fine jewelry
MOST POPULAR:
“Susie” earrings, “Tipton” rings, “Confer’s” earrings

Q: What are the distinguishing attributes of JYE?

A: We strive to be the best in all aspects of the collection from the top quality materials we use to our impeccable workmanship to the designs and the variety of styles we offer. We use top grade G and better color and VVS or VS premium cut diamonds, no matter how small — from accent to larger diamonds. We only use yellow 18K yellow gold, platinum and palladium instead of white gold because it’s more durable and offers a whiter, shinier look that lasts. Our colored gemstones are also handpicked and are of the finest quality. Our goldwork is detailed to perfection in all finishes. For the retailer, we are easy to work with. We have different programs to suit the different needs of our stores and we offer a package in
which you buy a certain amount of opening price point merchandise, and we match that with higher ticket items on consignment.

Q: On what levels does the collection resonate with women?

A: I don’t think that we appeal to a millennial customer. The women we appeal to know their own style, have been around and are well- traveled and cultured. They enjoy fashion and trends but prefer pieces that are high style rather than “of the moment.” They also like to mix what they purchase in with the classics they already own. They are excited about the tactile interest of our design, like our bark, hammered, brushed and rope finishes. They tend to also like to collect Jye jewelry. Once they buy one piece, they can see the intriguing aspects of each design as well as the unparalleled workmanship and they continue to want to add in different styles.

Q: What does the future hold for JYE?

A: We continue to broaden our distribution to different parts of the country and different cities and states where we haven’t sold before. We are also doing many more events to grow sales in different parts of country and to educate the retailers and the end consumers to our brand and all the unique jewelry we offer.

1. 18k white gold and colored sapphire (15.35 TCW) dome ring with 0.36 TCW diamond accents. MSRP: $7,800 (Style RB36968) | 2. Butterfly ring in white, yellow and rose 18K gold with 1.13 TCW diamonds. MSRP: $7,400 (Style RD37810) | 3. Diamond heart link bracelet in 18K white gold with 1.48 TCW round diamonds. MSRP: $9,800 (Style BD34638) | 4. 18k yellow gold diamond flower dangle earrings with 0.37 TCW round diamonds. MSRP: $3,000 (Style ED36454) | 5. Flower earrings set in 18K white gold with round (0.35 TCW), baguette (1.39 TCW) and marquise (0.38 TCW) diamonds. MSRP: $10,811 (Style ED2496)

 

 

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]]> https://instoremag.com/the-jye-luxury-collection/feed/ 0 The Ultimate Differentiator https://instoremag.com/the-ultimate-differentiator/ https://instoremag.com/the-ultimate-differentiator/#respond Tue, 09 May 2023 04:00:14 +0000 https://instoremag.com/?p=93558     Better diamonds and a better customer experience for both natural and lab grown diamonds. That’s how GCAL’s 8X Ultimate Diamond Cut Grade helps your store stand above the competition. “I want diamonds that draw attention and get me business. 8X diamonds do just that!” says Randy Cole, Diamond Vault of Troy in Troy […]

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Eight ways GCAL 8X certs can help you sell more diamonds.

 

Better diamonds and a better customer experience for both natural and lab grown diamonds. That’s how GCAL’s 8X Ultimate Diamond Cut Grade helps your store stand above the competition. “I want diamonds that draw attention and get me business. 8X diamonds do just that!” says Randy Cole, Diamond Vault of Troy in Troy Mich. Here are eight ways that using GCAL’s revolutionary new 8X cut grade certificate can help jewelers like Randy – and you – sell more diamonds.

1. THE WORLD’S HIGHEST STANDARD

GCAL developed the 8X Ultimate Cut Grade to recognize the best of the best diamonds. Today over 70% of all round brilliant diamonds are given “excellent” cut grades. Less than 1% of those qualify as 8X by being graded “excellent” on eight factors: polish, external symmetry, proportions, optical brilliance, fire, scintillation, optical symmetry, and hearts and arrows. “I have NEVER shown an 8X diamond that did not sell,” explains Paul Cassarino of The Gem Lab in Rochester, N.Y.

2. ADD VALUE TO YOUR DIAMOND INVENTORY

Diamonds that qualify as an 8X are noticeably brighter and more brilliant than ordinary “excellent” cut grade diamonds. “Once my customers see an 8X, they can’t buy anything else,” says Cub Root of Form to Feeling in Austin, Tex. “It makes it a whole lot easier to sell diamonds.” Every 8X Cert demonstrates to your customers why your diamonds are better and includes an exceptional quality 360° video and stunning fire video.

3. BUY SIGHT UNSEEN

When a diamond meets the tight 8X parameters, you instantly know it meets the highest cut standard. In fact, the 8X Ultimate Cut Grade is so precise that you can confidently order the world’s most brilliant and beautiful diamonds for your customers, even sight unseen.

4. GUARANTEED GRADES

GCAL is the world’s only gem lab that guarantees its grades in writing. This money-backed grading accuracy guarantee elevates the GCAL diamond document from report to certificate and gives your customers total confidence. Each 8X diamond has the 8X logo inscribed on its girdle for extra security.

5. PREMIUM LAB GROWN

The 8X Ultimate Cut Grade is available for lab-grown diamonds too, giving you the
opportunity to differentiate your lab-grown inventory from the competition and offer your customers an affordable way to own the best of the best.

6. GOODBYE BOW TIE

Why should customers who love the elegance of oval diamonds settle for less brilliance and beauty than they deserve? The 8X Ultimate Cut Grade is available for oval-shaped diamonds too. You can be confident that 8X ovals minimize the bow tie effect and are beautifully cut, every time

7. PRINCESS PERFECT

The 8X Ultimate Cut Grade is also available for princess cut diamonds, giving you the opportunity to trade up your customers who love this modern silhouette to a premium cut with proportions and craftsmanship that guarantee superior light performance and near perfect symmetry. And with an 8X princess, you’re guaranteed the diamond did not exhibit any chipped corners when certified.

8. THE FUTURE OF DIAMOND GRADING

GCAL analyzed hundreds of thousands of diamonds to create each 8X shape, basing the standards on data and direct light performance assessment of diamonds that passed through the GCAL lab. And now GCAL is backed by global diamond technology leader Sarine, innovating diamond certification with AI-powered eGrading and built-in traceability. Together GCAL and Sarine are creating the future of diamond grading.

 

Request the GCAL 8X Ultimate Diamond Cut Grade from your diamond suppliers.
For a list of diamond manufacturers who sell beautiful 8X diamonds,
please contact GCAL at (212) 869-8985 or email stevef@gcalusa.com.
 


gcalusa.com

 

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]]> https://instoremag.com/the-ultimate-differentiator/feed/ 0 How Boucheron Uses Sarine to Transform the Customer Experience https://instoremag.com/boucheron-sarine/ https://instoremag.com/boucheron-sarine/#respond Tue, 18 Apr 2023 04:00:15 +0000 https://instoremag.com/?p=92276   How Boucheron Uses Sarine to Transform the Customer Experience At Boucheron, engagement consumers discover an exciting interactive customer experience like no other. That’s because Boucheron teamed up with Sarine to create a custom diamond report that combines precise AI-powered grading with true verifiable traceability. Value and values come together to give clients confidence that […]

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Sarine’s AI-based solutions have allowed Boucheron to offer their customers a fully digitized Diamond Report that showcases everything they want to know about their diamond in an interactive and visually stunning way.

How Boucheron Uses Sarine to Transform the Customer Experience

At Boucheron, engagement consumers discover an exciting interactive customer experience like no other. That’s because Boucheron teamed up with Sarine to create a custom diamond report that combines precise AI-powered grading with true verifiable traceability. Value and values come together to give clients confidence that this is the right diamond and the right store to buy it in. In this interview with Boucheron CEO Hélène Poulit-Duquesne, see how Sarine’s technology transforms the Boucheron diamond buying experience.

Why did Boucheron decide to create a custom diamond report powered by Sarine?

Boucheron CEO Hélène Poulit-Duquesne.

Boucheron is committed to full traceability of its key raw material by 2025. Traceability and transparency of our supply chain is crucial to guarantee we uphold all our partners to our high social and environmental standards.

The Sarine Diamond Journey report enables us to gain verifiable data from every step of the supply chain, from the mine to the cutting factory to our workshops. The solution also relies on existing infrastructure and technology that are already integrated by our partners across the value chain.

Finally, we decided to offer to our client a custom Boucheron Diamond Certificate, fully digitalized. We want to offer to our clients a unique experience, to tell them the beautiful story of their diamond. And we want to give them assurance on their stone’s quality in a Boucheron certificate, not a certificate from an external laboratory. This creates a real trust relationship between the client and our Maison.

How has the report been received by consumers?

Clients were very receptive to the story and our approach on transparency and traceability. On top of that, the digital certificate is innovative, experiential, and adapted to our modern lifestyles. You can store it easily, share it, and access it whenever you want from wherever.

Rigorous 4C grading remains key for every solitaire diamond client. We have confidence in the precision and accuracy of Sarine’s AI grading. And the interactive digital certificate enables us to offer a comprehensive overview of the stone’s beauty and character. Clients appreciate learning more about their stones in a visually impacting way. For example, the Diamond Journey report shows clients the steps their unique stone has travelled, from rough to polished, which is an engaging experience.

The historic Boucheron boutique 26 Place Vendôme.

Founded in 1858, Boucheron has an important legacy. How do you balance tradition and the modernity of AI diamond grading and a digital-only report?

Boucheron enjoys a rich history and heritage, but innovation and progress are in our DNA. We like to challenge the status quo and believe that what our clients want is the utmost accuracy of their diamond grading and that is what AI grading can offer. They also care about the provenance of their diamond and the impact it can have on the world. They are curious and want to discover the beautiful story of their stone. And thanks to Sarine that’s what our Boucheron digital report can offer.

 

Take Your Business to the Next Level with AI-Based Innovation

With Sarine you can boost consumer confidence, elevate the retail experience,
streamline your workflow and engage Gen Z and Millennials in new and exciting ways.
Discover incredible diamond experiences.


W: sarine.com/retail

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]]> https://instoremag.com/boucheron-sarine/feed/ 0 Wilkerson Knows How to Run a Sale. Why Do It on Your Own? https://instoremag.com/wilkerson-knows-how-to-run-a-sale-why-do-it-on-your-own/ https://instoremag.com/wilkerson-knows-how-to-run-a-sale-why-do-it-on-your-own/#respond Mon, 17 Apr 2023 04:00:22 +0000 https://instoremag.com/?p=84920 Wilkerson Testimonials | The Diamond Galleria Wilkerson Knows How to Run a Sale. Why Do It on Your Own? When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to […]

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Wilkerson Testimonials | The Diamond Galleria

Wilkerson Knows How to Run a Sale. Why Do It on Your Own?

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

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]]> https://instoremag.com/wilkerson-knows-how-to-run-a-sale-why-do-it-on-your-own/feed/ 0 Time to Do What You’ve Always Wanted? Time to Call Wilkerson. https://instoremag.com/want-more-me-time-wilkerson-will-get-you-there/ https://instoremag.com/want-more-me-time-wilkerson-will-get-you-there/#respond Tue, 28 Mar 2023 04:00:47 +0000 https://instoremag.com/?p=89236 Wilkerson Testimonials | Dearborn Jewelers Time to Do What You’ve Always Wanted? Time to Call Wilkerson. It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after […]

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Wilkerson Testimonials | Dearborn Jewelers

Time to Do What You’ve Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

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