Calendar

New Year, New You (With A Twist), Law Enforcement Day, Buffet Day and More January Dates

And Show and Tell Day is your chance to demonstrate just how important cut is.

Published

9 months ago

November 17, 2022

INSTORE Staff Instore December 2022 Issue

1 It’s a new day, a new year, a new chance to get it right. Too many people, however, think of NEW YEAR’S RESOLUTIONS as if they were prohibitions. In 2023, forget the things you want to stop doing and fill your list with goals that will excite you. Resolve to hold a trunk show if you’ve never held one. Learn to speak Spanish. Master your POS system. Don’t sweat the details. Where there’s an interest, you’ll find a way.

2 It’s BUFFET DAY! Welcome your team back from the New Year’s break with a spread that symbolizes the bounty that awaits you in 2023. Dig in!

8 On SHOW AND TELL DAY, invest in a poorly cut diamond and place it near your best diamonds in low lighting to demonstrate just how important cut is. For customers fixated on carat weight, seeing can be believing as some diamonds go dark on the edges and “shrink” before their eyes.

9 On NATIONAL LAW ENFORCEMENT DAY thank the officers who help keep you safe. Invite them in for coffee and donuts. Offer an additional 5 percent off your standard military/law enforcement discount, says consultant Megan Crabtree

Choose the Easy Way to Retire with Wilkerson

After 47 years in business, Jim Saylor, owner of Jim Saylor Jewelers in Kapa’a, Hawaii, knew retiring successfully meant holding a going-out-of-business sale. He also knew he needed help to do it right. He chose Wilkerson. “I’ve heard a lot of different names of companies that do this type of thing,” says Saylor. “Wilkerson’s always seems to be in the forefront.” Saylor says the Wilkerson folks really cared about the success of the sale, making the next phase of his life a lot easier. “I’d recommend Wilkerson to anybody contemplating a change,” he says. “They are true experts.”