Calendar

3/21 – It’s National Countdown Day! Plus More Fun Calendar Dates in March

Pi Day is your chance to celebrate all that’s indivisible and never-ending … like you customers’ love for each other.

Published

6 months ago

February 13, 2023

INSTORE Staff Instore February 2023 Issue

3 On National Employee Appreciation Day, set up a board in your back room where everyone can stick a Post-It note singling out one staff member they appreciate and explaining why. “This will brighten everyone’s day as they walk past,” says jewelry business consultant Megan Crabtree.

12 Daylight Saving Time begins. Invite your customers to save on jewelry during your great Leap Into Spring Fashion Celebration with special “daylight savings” for today only.

14 What is infinite, irrational and indivisible? That’s right! It’s the everlasting love of your customers. It also applies to pi. On Pi Day, market 0.314 TCW diamond jewelry as the ultimate gifts of endless love.

21 National Countdown Day (3/21, get it?) is the perfect date to announce your next in-store event … and start counting down!

Choose the Easy Way to Retire with Wilkerson

After 47 years in business, Jim Saylor, owner of Jim Saylor Jewelers in Kapa’a, Hawaii, knew retiring successfully meant holding a going-out-of-business sale. He also knew he needed help to do it right. He chose Wilkerson. “I’ve heard a lot of different names of companies that do this type of thing,” says Saylor. “Wilkerson’s always seems to be in the forefront.” Saylor says the Wilkerson folks really cared about the success of the sale, making the next phase of his life a lot easier. “I’d recommend Wilkerson to anybody contemplating a change,” he says. “They are true experts.”