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Star Wars Day, Mother’s Day and More Big Dates for May

And don’t miss this opportunity to reward a teacher on National Teacher Day.

Published

4 months ago

April 25, 2023

INSTORE Staff Instore April 2023 Issue

4 On Star Wars Day (“May the fourth be with you”), we ask ourselves, where do geekdom and jewelry meet? And we think it’s probably in the shop: lasers, welder’s goggles, and people saying, “Aren’t you a little short for a stormtrooper?” Think of a fun spiff — a Star Wars action figure or movie tickets for the Jeweler (or staff member) of the Week — and let them fight the good fight.

2 National Teacher Day is a terrific goodwill opportunity. Donate a jewelry item to a teacher who has won a recent award. Alert the local paper and then set a time for that teacher or coach to come to your store to receive his or her prize.

9 On Mother’s Day, consider gifting a rose or a small flower arrangement to guests. “It’s the sentimental thought that counts,” says store consultant Megan Crabtree. “Plus, it’s also one less stop for the gifting father.”

24 On National Brother’s Day, celebrate fraternal bonds (biological or not) with a line of bracelets, pins, or cufflinks that can be given by union members, college kids, military vets or real-life brothers.

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After 47 years in business, Jim Saylor, owner of Jim Saylor Jewelers in Kapa’a, Hawaii, knew retiring successfully meant holding a going-out-of-business sale. He also knew he needed help to do it right. He chose Wilkerson. “I’ve heard a lot of different names of companies that do this type of thing,” says Saylor. “Wilkerson’s always seems to be in the forefront.” Saylor says the Wilkerson folks really cared about the success of the sale, making the next phase of his life a lot easier. “I’d recommend Wilkerson to anybody contemplating a change,” he says. “They are true experts.”