Customer Types

When It Comes to This Customer Type’s Jewelry, She Always Gets Lucky

See what styles to pick for customers who believe in astrology and other talismans.

Published

5 years ago

November 14, 2018

Beth Bernstein Instore November 2018 Issue

When It Comes to This Customer Type’s Jewelry, She Always Gets Lucky

THE FORTUNE TELLER is a woman who believes in the power of her talismanic jewelry. She loves past inspiration but prefers to wear symbolic pieces from modern designers and think about the next chapter in her life. She values love, luck and protection, and she appreciates charms that hold deep meaning in these areas. She is fearless about mixing metals, colors and medallions together as long as they are significant to her.

1. Foundrae

For the Fortune Teller, a charm bracelet reflects where she has been and how she is moving forward in her life. She wears the lion medallion for strength, the dream star, arrow and triangle for “actualizing her dreams,” the scarab for protection and the karma medallion to send out positive energy into the world.

Foundrae extended clip chain with four 20mm medallions with diamond accents, all in 18K yellow gold.

Price on request

foundrae.com

2. Dru Jewelry

The Fortune Teller prefers to wear two or more luck-filled totems at a time. Like the late Aretha Franklin, she commands respect in all aspects, and especially in love.

14K yellow gold R.E.S.P.E.C.T. pendant with modern acrostic touches of the letter of each gem spelling out “respect” as well.

$1,365

drujewelry.com

3. Retrouvai

Signet rings have provided meaning throughout history, from family crests and seals that were used to sign important documents to motifs that related one’s hobbies. The Fortune Teller is enamored of contemporary signet rings that are relevant in modern times and to her on a personal level. This one with a lion signifies “fearlessness and being extraordinary.”
14K yellow gold Grandfather Fantasy signet ring.

$2,420

retrouvai.com

4. Julie Lamb

Our Fortune Teller doesn’t need words or motifs to feel like she is wearing a talisman. Shapes can also signify meaning, and this ring represents the “Superwoman” she is and what makes her shine.

14K gold and diamond Metropolis Power Charm ring with custom cut colored gemstones and diamond pavé band in three different versions: rhodolite garnet in rose gold, iolite in white gold and green tourmaline in yellow gold.

$1,795-$2,250

julielambny.com

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Beth Bernstein

Beth Bernstein is a published author of three books and jewelry and fashion expert with 18+ years experience. A broad knowledge of the history of jewelry and fashion coupled with a background in "the story", writing, trends, design concepts has earned Beth a proven track record.

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