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North Carolina Metalsmith Finds Inspiration in Breaking the Mold

Never say “no” to the client, he says.

Published

1 year ago

February 19, 2022

INSTORE Staff Instore February 2022 Issue

William-Travis-Kukovich

William Travis Kukovich founded William Travis Jewelry in Chapel Hill, NC, in 2003 and opened a new store 10 years later. A fifth-generation metalsmith, he started working with his grandfather, father and brother when he was just 12 years old. Says Kukovich: “As I grew older, I started narrowing down my ideas when it came to jewelry. Every time I made a piece I thought, ‘How can I make it different?’ And here I am today, following my passion, as I continue to push ideas and design to the edge.”

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Choose the Easy Way to Retire with Wilkerson

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