Social Media Sensation

That Time Our Jeweler’s Bench Went Viral

This retailer used a hashtag to promote their bench jeweler’s work.

Published

2 months ago

June 5, 2023

INSTORE Staff Instore June 2023 Issue

Before the pandemic when we had an onsite third-generation bench jeweler, we modeled a local artist and used the hashtag, #WhatIsOnJoesBench … People came in from everywhere to say they needed a repair or a new handmade piece they saw on Joe’s bench! — Jill Keith, Enchanted Jewelry, Danielson, CT

Related Topics: Featured jewelry stores in Connecticut

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