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Understanding How to Increase the True Lifetime Value of A Customer

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As a jewelry store owner, earning loyal customers and building positive customer relationships is likely always top of mind for you. But with so many clients to keep track of, you may find yourself having to prioritize certain client relationships over others. Join Ryan Blumenthal, Clientbook vice president of business development, to learn one of the best ways to determine who your most valuable customers are by calculating their customer lifetime value (CLV). You’ll learn what CLV is and why it’s a key metric for jewelers to use; how to use the customer lifetime value formula and how clienteling can help you improve it.

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Choose the Easy Way to Retire with Wilkerson

After 47 years in business, Jim Saylor, owner of Jim Saylor Jewelers in Kapa’a, Hawaii, knew retiring successfully meant holding a going-out-of-business sale. He also knew he needed help to do it right. He chose Wilkerson. “I’ve heard a lot of different names of companies that do this type of thing,” says Saylor. “Wilkerson’s always seems to be in the forefront.” Saylor says the Wilkerson folks really cared about the success of the sale, making the next phase of his life a lot easier. “I’d recommend Wilkerson to anybody contemplating a change,” he says. “They are true experts.”

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