Brainstorms

Why You Should Find Your Unfair Advantage

Instead of wishing the world were fairer, figure out how to sharpen your edge.

Published

3 months ago

May 30, 2023

INSTORE Staff Instore May 2023 Issue

While most of us agree that making the world a fairer place would be a good thing, when it comes to business, such thinking is probably only going to set you back, says blogger Jakob Greenfeld. “Instead of worrying about how unfair the world is, you’re better off focusing on your own unfair advantages and coming up with a plan to add more to your repertoire,” he says. That can mean simply being more effective at leveraging your existing strengths — marketplace trust, existing customer base, experience — or not spurning opportunities to get an edge, such as taking advantage of tax breaks. Either way, thinking of how to get an unfair advantage can be a useful way to frame your approach to business or new projects.

Choose the Easy Way to Retire with Wilkerson

After 47 years in business, Jim Saylor, owner of Jim Saylor Jewelers in Kapa’a, Hawaii, knew retiring successfully meant holding a going-out-of-business sale. He also knew he needed help to do it right. He chose Wilkerson. “I’ve heard a lot of different names of companies that do this type of thing,” says Saylor. “Wilkerson’s always seems to be in the forefront.” Saylor says the Wilkerson folks really cared about the success of the sale, making the next phase of his life a lot easier. “I’d recommend Wilkerson to anybody contemplating a change,” he says. “They are true experts.”