Headlines

Video: Michigan Retailer Buries $1M in Jewelry, Launches Treasure Hunt

He’s doing this in lieu of a going-out-of-business sale.

Shop! Masterclass Webinar: Sustainability for Retail: How Retailers Create Social, Environmental and Cultural Innovations

How to Conduct Effective One-on-One Meetings

Maximize Profitability, Move Merchandise and Save Time with Wilkerson

Human-Centric Design in a Digital World: Creating Unexpected Moments That Inspire, Educate, and Connect at Retail

Published

3 years ago

July 23, 2020

INSTORE Staff

The owner of J&M Jewelers in Washington Township, MI, decided to call it quits amid the COVID-19 pandemic.

But instead of holding a going-out-of-business sale, Johnny Perri buried his inventory all over Michigan, USA Today reports. He and his fianceé, Amy, also hid “thousands upon thousands” of precious metals and antiques.

“Although I enjoyed being in business for myself and have been blessed serving our wonderful customers, I’ve discovered that I was never truly happy,” Perri wrote on his “Treasure Quest” website.

The total value of the items is about $1 million. The location of each item is marked by an “X” and a GPS tracker, according to USA Today.

Tickets for the first quest, set for Aug. 1 in Oakland County with $4,200 in treasure at stake, have already sold out. Some tickets are still available for other dates and locations.

Watch the video:

click to Comment(Comment)

Up Next

Upstate NY Diamond Dealer Accused in $200,000 Fraud Case

Don't Miss

David Yurman Lays Off 98 Workers in New York

Choose the Easy Way to Retire with Wilkerson

After 47 years in business, Jim Saylor, owner of Jim Saylor Jewelers in Kapa’a, Hawaii, knew retiring successfully meant holding a going-out-of-business sale. He also knew he needed help to do it right. He chose Wilkerson. “I’ve heard a lot of different names of companies that do this type of thing,” says Saylor. “Wilkerson’s always seems to be in the forefront.” Saylor says the Wilkerson folks really cared about the success of the sale, making the next phase of his life a lot easier. “I’d recommend Wilkerson to anybody contemplating a change,” he says. “They are true experts.”