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MANY JEWELERS TRY social media advertising and then wonder why they don’t get results, says marketing specialist Jim Ackerman.

In today’s video, Ackerman explains a common reason for the phenomenon. He also suggests some ways to fix the problem and start achieving your marketing goals.

Watch the video:


Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at jimack@ascendmarketing.com.

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After 47 years in business, Jim Saylor, owner of Jim Saylor Jewelers in Kapa’a, Hawaii, knew retiring successfully meant holding a going-out-of-business sale. He also knew he needed help to do it right. He chose Wilkerson. “I’ve heard a lot of different names of companies that do this type of thing,” says Saylor. “Wilkerson’s always seems to be in the forefront.” Saylor says the Wilkerson folks really cared about the success of the sale, making the next phase of his life a lot easier. “I’d recommend Wilkerson to anybody contemplating a change,” he says. “They are true experts.”

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