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IN EARLIER EPISODES of Marketing Gems, Jim Ackerman talked about finding new customers before your competitors do and turning prospects into paying customers.

In today’s video, he explains the nuts and bolts of making it all work.

The key: marketing automation software.

Watch the clip:

Video: How to Use Automation to Boost Your Marketing

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Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at jimack@ascendmarketing.com.

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