Jim Ackerman

Video: Here’s a Powerful Way to Make Your Jewelry-Store Advertising More Effective

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Published

4 years ago

August 12, 2019

Jim Ackerman

FOCUS IS USUALLY a good thing, but when it comes to advertising, there’s such a thing as being too focused.

Jewelers often run a given campaign in only one medium, be it radio, direct mail, email or another channel, says Jim Ackerman.

In this episode of Marketing Gems, he explains that combining several channels can be substantially more effective.

Watch the clip:

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Jim Ackerman

Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at jimack@ascendmarketing.com.

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