Jim Ackerman

Video: Why Jewelers Should Get Creative With Their Offers and Not Always Think of Discounting

“Offer” isn’t spelled D-I-S-C-O-U-N-T.

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Published

4 years ago

October 30, 2019

Jim Ackerman

SOME JEWELERS ACT as if the word offer is spelled “discount,” says Jim Ackerman.

Discounting has its place, but in most cases, you should be using other types of offers.

In this episode of Marketing Gems, Ackerman explains a few of your options.

Take a look:

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Jim Ackerman

Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at jimack@ascendmarketing.com.

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