Jim Ackerman

Video: ‘Start the Smart’ with These Jewelry-Business Growth Tips

It’s time to form new patterns in order to not only survive, but thrive.

Published

3 years ago

May 7, 2020

Jim Ackerman

IN THE LAST EPISODE of “Marketing Gems,” Jim Ackerman explained that you have to “stop the stupid” — that is, break old habits — if you want to grow your jewelry business.

In this episode, he takes the concept a step further, describing how you also need to “start the smart.” In other words, it’s time to form new patterns in order to not only survive, but thrive.

Take a look:

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Video: To Build Your Jewelry Business, You Have to ‘Stop the Stupid,’ Says Jim Ackerman

Jim Ackerman

Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at jimack@ascendmarketing.com.

Choose the Easy Way to Retire with Wilkerson

After 47 years in business, Jim Saylor, owner of Jim Saylor Jewelers in Kapa’a, Hawaii, knew retiring successfully meant holding a going-out-of-business sale. He also knew he needed help to do it right. He chose Wilkerson. “I’ve heard a lot of different names of companies that do this type of thing,” says Saylor. “Wilkerson’s always seems to be in the forefront.” Saylor says the Wilkerson folks really cared about the success of the sale, making the next phase of his life a lot easier. “I’d recommend Wilkerson to anybody contemplating a change,” he says. “They are true experts.”