Some business owners stick to doing only one promotion or campaign at a time. But that’s not always the best approach, says marketing expert Jim Ackerman.

In today’s video, Ackerman talks about how to get creative with concurrent promotions.

Take a look:

The post Video: Don’t Be Afraid to Run Multiple Jewelry Marketing Promotions at Once appeared first on INSTOREMAG.COM.

There are only three ways to grow a business, says Jim Ackerman: get more customers, increase your average transaction, and/or get existing customers to visit more often.

Jewelers often focus their ad spending on attracting new customers, Ackerman says. But increasing frequency of purchase should be the priority goal.

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The post Video: How to Spend Your Jewelry-Business Advertising Budget the Right Way appeared first on INSTOREMAG.COM.

In today’s video, marketing expert Jim Ackerman explains the differences and how you might use each.

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The post Video: Grow Your Jewelry Business with Promotions and Campaigns appeared first on INSTOREMAG.COM.

That means spending less time “in the business” and more time “on the business,” says Jim Ackerman. It involves delegating some of your other tasks and putting energy into getting more people to come through your door.

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The post Video: Why You Should Spend More Time ‘On the Business’ Instead of ‘In the Business’ appeared first on INSTOREMAG.COM.

In this episode, he takes the concept a step further, describing how you also need to “start the smart.” In other words, it’s time to form new patterns in order to not only survive, but thrive.

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The post Video: ‘Start the Smart’ with These Jewelry-Business Growth Tips appeared first on INSTOREMAG.COM.

By that he means you can’t expect change to happen if you keep doing the same old things. You have to drop old patterns and limiting beliefs.

In this episode of Marketing Gems, he explains how to shed the ways of the past and take your business to a higher level.

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The post Video: To Build Your Jewelry Business, You Have to ‘Stop the Stupid,’ Says Jim Ackerman appeared first on INSTOREMAG.COM.

Discounting has its place, but in most cases, you should be using other types of offers.

In this episode of Marketing Gems, Ackerman explains a few of your options.

Take a look:

The post Video: Why Jewelers Should Get Creative With Their Offers and Not Always Think of Discounting appeared first on INSTOREMAG.COM.

The problem is, potential clients might not see any reason to buy today as opposed to tomorrow, next month or next year, says Jim Ackerman.

In this episode of Marketing Gems, Ackerman talks about how to instill a sense of urgency in your marketing and in your offers.

Take a look:

The post Video: How to Get People to Buy Jewelry From You Now Instead of ‘Someday’ appeared first on INSTOREMAG.COM.

It’s an idea you can apply to all of your advertising, including Facebook, email, direct mail, billboards, television, radio and every other medium.

It starts with thinking like a customer.

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The post Video: Use This Low-Tech Secret to Bring More Jewelry Customers Through Your Door appeared first on INSTOREMAG.COM.

In today’s video, marketing expert Jim Ackerman explains how to apply a systematic approach to generating referrals.

The post Video: How to Generate More Referrals for Your Jewelry Business appeared first on INSTOREMAG.COM.