Jim Ackerman

Video: How to Spend Your Jewelry-Business Advertising Budget the Right Way

Don’t spend your money only on attracting new customers.

Shop! Masterclass Webinar: Sustainability for Retail: How Retailers Create Social, Environmental and Cultural Innovations

How to Conduct Effective One-on-One Meetings

Maximize Profitability, Move Merchandise and Save Time with Wilkerson

Human-Centric Design in a Digital World: Creating Unexpected Moments That Inspire, Educate, and Connect at Retail

Published

3 years ago

September 21, 2020

Jim Ackerman

HOW ARE YOU SPENDING your advertising budget?

There are only three ways to grow a business, says Jim Ackerman: get more customers, increase your average transaction, and/or get existing customers to visit more often.

Jewelers often focus their ad spending on attracting new customers, Ackerman says. But increasing frequency of purchase should be the priority goal.

Watch the video:

Choose the Easy Way to Retire with Wilkerson

After 47 years in business, Jim Saylor, owner of Jim Saylor Jewelers in Kapa’a, Hawaii, knew retiring successfully meant holding a going-out-of-business sale. He also knew he needed help to do it right. He chose Wilkerson. “I’ve heard a lot of different names of companies that do this type of thing,” says Saylor. “Wilkerson’s always seems to be in the forefront.” Saylor says the Wilkerson folks really cared about the success of the sale, making the next phase of his life a lot easier. “I’d recommend Wilkerson to anybody contemplating a change,” he says. “They are true experts.”